Styleframes
Development
Grow Therapy: The Hill and The Maze
On our second project with Grow Therapy, we set out to build on the first campaign with even richer storytelling. With The Hill and The Maze, the team at Mippi created two custom 30-second CTV spots with social cutdowns in collaboration with MNTN, using metaphor-driven journeys, layered textures, and playful animation to capture the challenges of seeking care and the clarity of finding the right support.
